The Canadian Marketing Association’s Code of Ethics and Standards of Practice is the foundation of the marketing community’s self-regulation. Unlike many other Codes that are only guidelines, CMA’s Code is compulsory for members and as such is a comprehensive regulatory framework governing members’ conduct. Recognized as a benchmark for effective self-regulation, the CMA Code of Ethics has evolved over the years to become the best practices document for Canada’s marketing community. Governments and regulatory bodies often refer to the document when enacting legislation and include key provisions of our Code in those statutes and regulations. As well, the media often reference the CMA Code as an example of best practices for business.

CMA Code of Ethics and Standards of Practice

CMA’s Code is a living document that is subject to periodic updates to ensure both that it reflects all aspects of the CMA’s mandate, and that it addresses new and emerging marketing techniques and technologies. The current version of CMA’s Code of Ethics came into effect January 1, 2007. Details about the January 2007 revisions to the Code can be found in the following Member Briefing: Overview of Key Changes to the Code .

A series of guidelines have been created to assist member organizations to better understand their important obligations under the Code. The guidelines below provide practical, how-to information relevant to today’s marketing channels, technologies and practices.

CMA Code of Ethics and Standards of Practice
CMA Guide to Telemarketing Regulation in Canada | Available for purchase by non-members.
CMA E-mail and Internet Marketing Guidelines
CMA Privacy Compliance Guide
CMA Opt-Out Consent Guidelines
CMA Guidelines for Marketing to Children and Teenagers
CMA Member Logo Use Guidelines
CMA Guide to Promotional Contests | Available for purchase by non-members.

Other research and resource materials:

Green Tips for Marketers
Privacy Models That Work - A Guide for Canadian Organizations
Best Practices in Data Management - A Guide for Marketers
CMA Marketing Guides